Partner with Canon

Delivering value through, and to, our partners in B2B.

Become a Partner

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Our Vision

Today is a different world to 10 years ago. In 2017, 4.7 trillion photos were stored digitally, and in just a few years we’ll be storing 5.2 terabytes for every person on Earth. Digital has changed everything. It enables us to achieve more, to eliminate errors, and to make services more convenient. But this change has also led to higher expectations from today’s customers, who are hungry for new possibilities. Our job at Canon is to provide you, our Partners, with the tools you need to meet your customers’ needs and continue to flourish as successful businesses.

EMEA Canon Partner Programme

Value Propositions

Realise your growth potential, work more efficiently, and increase profitability through our 5 pillars of success:


We can help you diversify your business by seizing opportunities to expand into new markets, using the following:

• Market Sizing & Segmentation
• New Market Opportunities

Watch how Canon work with our Partners to expand their offering and identify new opportunities within priority market segments.

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Dedicated account management and support specialists will share content, knowledge, training and insights, working with you to define mutual goals and build better business together:

• Joint Business Planning
• Canon Corporate Discounts
• Canon Partner Portal
• Partner Learning Hub
• Partner Events & Forums

Watch how Canon uses joint business planning to solidify partnerships and accelerate business growth.



We will help you accelerate your marketing and sales activities, stand out from the competition and drive demand through the following resources:

• Canon Marketing Activity
• Partner Demand Generation
• Marketing & Business Generation Expertise

Watch how Canon are supporting our Partners to Expand their customer offering.



We can help you win more opportunities, maximise your sales and increase your win rate, using the following tools:

• Sales Support
• Financial Support
• Partner Sales Training

Watch how Canon help our Partners win more business with better margins by upskilling their salesforce

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Canon can help you reduce your admin so you can stay focused on your goals. We’ll use the following tools to enable you to do this:

• Service Capability & Efficiency Roadmap
• Service Catalogue
• Service Training Programme

Watch how our Partners have used our Service Catalogue & training to double inbound lead generation.

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Partner Tiers

Our new Programme has been designed to provide you with a clearly structured journey which supports growth, benefits that recognise and reward your achievement and expertise, and the focus and visibility to measure your success.

EMEA Canon Partner Programme Guide

Interested? See how your business could benefit with our guide to the EMEA Canon Partner Programme.

Download Guide

Canon Partner Programme handbook
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Canon Business Centres

Canon’s valued independent Canon Business Centres provide award-winning document & imaging solutions for your specific needs. See how exceptional service and a personalised offering can maximise your business.

Find out more

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Join us

Ready to grow your business as a Canon Partner?

Become a partner