Social media has turned us all into content creators, so how do you elevate your video clips and posts to ensure they stand out from the crowd? Canon's Crew Create campaign brought together four UK-based artists, who all use a range of Canon cameras and lenses to create their social posts and videos, to demonstrate what's possible – whatever your budget or skill set.
Football freestyler Ewan Baggott, aka EABskills, has been a keen photographer since childhood and uses the flagship Canon EOS R6 to film skills and tricks for his 107k Instagram followers. "I was obsessed with photography when I was younger," he says. "Having the best image quality is paramount for what I do."
Brit Award-winning musician and producer Jack Garratt uses a Canon EOS RP to document his creative process and share photos of life on the road with his 90.9k Instagram followers. "I love taking photographs," he says. "When I'm out on the road, I always have a camera with me."
Dancer Nifè has more than 1.5 million followers on TikTok. She uses a Canon EOS M50 Mark II to video her dance challenges and tutorials. "It's lightweight, easy to use and I can just put it in my bag," she says.
Street artist Fat Cap Sprays likes to keep a low profile, so he films his short-form process videos, which have earned him more than 72 million TikTok likes, with a Canon PowerShot G7 X Mark III. "It's really compact and really light, which is perfect as I'm holding a spray can in my other hand," he says.
Here we meet the four artists, find out a bit more about their creative process and discover what they learned from coming together to collaborate on a short movie showcasing their skills.